Putting a mountain of data to work
Fiserv sits in the middle of global commerce, processing trillions of transactions and holding a staggering amount of financial data. The value was obvious. The hard part was bringing that data together, shaping it into products, and taking it to market.
We spent eight years helping them do it, which is long enough to see what lasts and what doesn't.
The context
A data giant in silos
- Data spread across products, regions, and subsidiaries
- Product stories that didn't line up
- Integrations that were harder for clients than they needed to be
- Powerful analytics that were tough to find, understand, or sell
Fiserv had plenty of data. What it needed was for that data to be easy to use.
The role we played
An embedded, long-term partner
Across eight years with Fiserv and its subsidiary First Data, we worked inside global teams from strategy to execution: getting stakeholders aligned, shaping platforms, and turning complex financial infrastructure into products and stories people could buy.
Long partnerships teach you humility. Some ideas we loved didn't survive contact with real clients. The ones that did got better because of it.
What we built together
From infrastructure to products
- Unified analytics and data platforms
- Service and insights offerings shaped into products across several business lines
- Client-friendly interfaces that made integration easier
- Engineering support to keep things fast and scalable
- Go-to-market plans for new and existing revenue streams
- Brand, messaging, and content systems that worked worldwide
The work touched Insights 360, Clover, Merchant Solutions, Prepaid, Gyft, MoneyNetwork, Exceed Card, Carat, and Polcard in Poland, consistent everywhere while still respecting each region.
The outcome
Less friction, more growth
- Simpler client integrations
- New lines of business
- New life for existing revenue streams
- A story executives and enterprise buyers could follow
We also supported executive keynotes, annual surveys and reports, and video, so people could see Fiserv's data leadership as well as hear about it.
The takeaway
Data only becomes an asset once people can use it.
Adding more information rarely helps. Making what you already have easy to use almost always does.
