Realizing the Untapped Value of Data

Fiserv sits at the center of global commerce, processing trillions of transactions and stewarding vast financial data assets. The signal was there. The value was there. What was missing was a system to unify it, productize it, and bring it to market with clarity.

We partnered with Fiserv to do exactly that.

The Context

A Data Giant with Untapped Leverage

As a global leader in transaction processing, Fiserv had accumulated massive reservoirs of financial information across products, regions, and subsidiaries. But those reservoirs lived in silos.

• Disparate data repositories
  
• Fragmented product narratives
  
• High integration friction for clients
  
• Powerful analytics that were difficult to access, understand, or monetize
  

The opportunity wasn’t to create more data. It was to make existing data usable, valuable, and scalable.

The Role We Played

Long-Term Partner. Systems Architect. Growth Enabler.

Over an eight-year partnership with Fiserv and its subsidiary First Data, we worked as a deeply embedded strategic partner across global teams.

Our role spanned strategy through execution: aligning stakeholders, shaping platforms, and translating complex financial infrastructure into market-ready products and stories. Not episodic work. Durable systems.

What We Built Together

From Infrastructure to Market-Ready Platforms

We helped aggregate and structure Fiserv’s data ecosystem, then wrapped it in products, narratives, and experiences designed for real-world adoption.

Our work included:

• Architecting unified analytics and data platforms
  
• Productizing service and insights offerings across multiple business lines
  
• Designing customer-centric interfaces that reduced integration friction
  
• Supporting engineering teams to ensure scalability and performance
  
• Shaping go-to-market strategies for new and existing revenue streams
  
• Building brand, messaging, and content systems that traveled globally
  

This work touched products including Insights 360, Clover, Merchant Solutions, Prepaid, Gyft, MoneyNetwork, Exceed Card, Carat, and Polcard in Poland, ensuring consistency without flattening regional nuance.

From Raw Data to Revenue Systems

The Shift

From fragmented data assets to cohesive, productized platforms.
From internal complexity to external clarity.
From latent value to active growth.

By aligning design, engineering, and strategy, we helped Fiserv transform data into something clients could adopt quickly, trust deeply, and build upon.

The Outcome

Reduced Friction. Expanded Opportunity. Renewed Momentum.

The systems we helped build enabled Fiserv to:

• Reduce client integration complexity
  
• Expand into new lines of business
  
• Revitalize and extend existing revenue streams
  
• Communicate value more clearly at the executive and enterprise level
  

We also supported executive keynotes, annual surveys and reports, and video storytelling, ensuring that Fiserv’s data leadership was as visible as it was powerful.

The Takeaway

Data only becomes an asset when it’s designed to be used.

At scale, growth doesn’t come from more information. It comes from systems that turn information into advantage.